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DTSTART;TZID=Europe/Lisbon:20261022T093000
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DTSTAMP:20260616T104528Z
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UID:10000083-1792661400-1792672200@events.ciimar.up.pt
SUMMARY:Social Media Toolbox for Researchers
DESCRIPTION:Social media is now a strategic space for science communication\, that allow to increase the visibility of projects\, publications and the societal impact of research. \nHowever\, many researchers find it challenging to translate technical content into digital formats that are both appealing and appropriate for different platforms. \nThis workshop aims to present a practical toolbox to support researchers in communicating their work on social media\, focusing on language adaptation\, format selection\, copywriting\, visual aesthetics\, and the use of digital tools. The workshop will also cover the CIIMAR institutional social media case and will conclude with a practical exercise. \n  \n\nGENERAL INFORMATIONS:\nIt will be held at CIIMAR on October 22nd\, from 9:30am to 12:30pm. \nThe session will be delivered in english\, unless all participants are Portuguese speakers. \nIt is a free workshop for CIIMAR researchers (PhD students\, postdoctoral researchers\, and principal investigators) who are interested in communicating their research through social media. \n  \nRegistration closes on October 15th. \n  \nNOTE: The attendance certificate will be issued if the trainee attends at least 80% of the total course time. \nIf tickets are sold out\, you can sign up for the waiting list (you will be notified in order of registration). \n  \n\nDESCRIPTION:\nBy the end of the session\, participants should be able to: \n\nUnderstand the strategic role of social media in science and institutional communication;\nGood practices for interacting with CIIMAR’s institutional social media;\nIdentify differences between platforms and adapt content accordingly;\nTransform complex scientific results into clear and structured messages for social media;\nUse simple tools to support the creation of visual content (e.g.\, Canva\, CapCut).\n\nTopics: \n\nContext\n\nWhy communicate science on social media?\nThe CIIMAR case\n\n\nPlatform ecosystem\n\nOverview of different platforms\nTypes of content\n\n\nUseful tools\n\nPlatforms that support content planning and creation\n\n\nPractical exercise\n\nRecommendations: \n\nBring an example (e.g.\, a paper\, project\, expedition\, scientific result\, or science communication initiative) that you wish to share on social media\, for a practical exercise;\nBring a laptop or tablet for the hands-on exercise.\n\n  \nTrainer:  \nAna Carolina Sousa is a science communicator at CIIMAR\, where she integrates the Image\, Communication\, and Outreach office\, focusing on the centre’s institutional communication\, content creation\, and social media management. \nShe holds a Master’s degree in Applied Biology from the University of Aveiro\, with additional training at the same institution in audiovisual production\, screenwriting\, and digital storytelling. \nHer path intersects science and artistic practice\, with experience in both stage theatre and street theatre in historical reenactment contexts. In 2018\, she founded the theatre company Sériùs\, where she takes on roles in production\, directing\, dramaturgy\, and acting\, and currently develops projects that engage with history and heritage. \nShe has a strong interest in the intersection of art and science and in creating narratives that bring scientific knowledge closer to diverse audiences through artistic media. \n  \nEunice Sousa is a Biologist with a PhD in Science Communication. Her main interests are the development of strategies for the public awareness of biodiversity through autonomous nature exploration and boost of artistic and traditional communication channels to the demands of contemporary science communication. She specialized in the direct contact with nature and the use of children trade books to the development of a more positive public perception of biodiversity. She has experience in creating\, executing and evaluating science communication programs including media\, hands-on activities\, citizen science and exhibitions as well as natural history manipulation for museology purposes. She contributed to several types of science communication projects including “Darwin’s Evolution” exhibition\, “Ponds with Life” campaign\, EC-funded LIFE+ Trachemys project and “Sea Food Chains” project. Her work in science communication is reported in international journal papers.
URL:https://events.ciimar.up.pt/event/social-media-toolbox-para-investigadores/
LOCATION:CIIMAR\, Avenida General Norton de Matos\, SN\, Matosinhos\, 4450-208\, Portugal
CATEGORIES:PhD students,PhDs,Researchers
ATTACH;FMTTYPE=image/png:https://events.ciimar.up.pt/wp-content/uploads/2026/02/October-22nd-2026.png
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