Social Media Toolbox for Researchers
Social media is now a strategic space for science communication, that allow to increase the visibility of projects, publications and the societal impact of research.
However, many researchers find it challenging to translate technical content into digital formats that are both appealing and appropriate for different platforms.
This workshop aims to present a practical toolbox to support researchers in communicating their work on social media, focusing on language adaptation, format selection, copywriting, visual aesthetics, and the use of digital tools. The workshop will also cover the CIIMAR institutional social media case and will conclude with a practical exercise.
GENERAL INFORMATIONS:
It will be held at CIIMAR on April 15th, from 2pm to 4pm.
The session will be delivered in english, unless all participants are Portuguese speakers.
It is a free workshop for CIIMAR researchers (PhD students, postdoctoral researchers, and principal investigators) who are interested in communicating their research through social media.
Registration closes on April 8th.
NOTE: The attendance certificate will be issued if the trainee attends at least 80% of the total course time.
If tickets are sold out, you can sign up for the waiting list via the following link (you will be notified in order of registration).
DESCRIPTION:
By the end of the session, participants should be able to:
- Understand the strategic role of social media in science and institutional communication;
- Good practices for interacting with CIIMAR’s institutional social media;
- Identify differences between platforms and adapt content accordingly;
- Transform complex scientific results into clear and structured messages for social media;
- Use simple tools to support the creation of visual content (e.g., Canva, CapCut).
Topics:
- Context
- Why communicate science on social media?
- The CIIMAR case
- Platform ecosystem
- Overview of different platforms
- Types of content
- Useful tools
- Platforms that support content planning and creation
- Practical exercise
Recommendations:
- Bring an example (e.g., a paper, project, expedition, scientific result, or science communication initiative) that you wish to share on social media, for a practical exercise;
- Bring a laptop or tablet for the hands-on exercise.
Trainer: Ana Carolina Sousa
Ana Carolina Sousa is a science communicator at CIIMAR, where she integrates the Image, Communication, and Outreach office, focusing on the centre’s institutional communication, content creation, and social media management.
She holds a Master’s degree in Applied Biology from the University of Aveiro, with additional training at the same institution in audiovisual production, screenwriting, and digital storytelling.
Her path intersects science and artistic practice, with experience in both stage theatre and street theatre in historical reenactment contexts. In 2018, she founded the theatre company Sériùs, where she takes on roles in production, directing, dramaturgy, and acting, and currently develops projects that engage with history and heritage.
She has a strong interest in the intersection of art and science and in creating narratives that bring scientific knowledge closer to diverse audiences through artistic media.
